your story awaits.
Plot
Exploring Underrated States I Publication
Naming, Logo, Art Direction, Editorial Design, Copywriting, Advertising, Website, Brand Identity
Scope
When envisioning America, iconic cities like New York City, Los Angeles, and Miami often come to mind. However, these bustling urban centers aren’t always feasible or practical choices for young people looking to relocate or establish roots.
Insight
Plot magazine aims to showcase the outstanding qualities of the often-overlooked states in America, highlighting their greatness and unique appeal. The magazine emphasizes that you are the main character in your life, and the Midwest could be where your plot begins.
Overview
Set the scene of your life somewhere unexpected.
Plot aims to challenge the notion that states like Nebraska, Iowa, Indiana, and others are "boring" by showcasing their vibrant culture, natural beauty, and unique attractions.
Get the scoop on anywhere, anytime
The magazine has embraced a strong online presence to cater to a younger audience
Full Edition I
Advertisements
These advertisements embrace a cinematic motif, portraying life decisions as pivotal moments that can alter the course of one's life for the better. By evoking the dramatic narrative of cinema, they seek to inspire viewers to make bold choices and seize opportunities that lead to positive and transformative outcomes.
