where transportation is just peachy.
Marta
Atlanta Transportation System I UX/UI
Naming, Logo, Art Direction, Packaging, Copywriting, Advertising, Website, Brand Identity
Scope
Atlanta shines as a major city with a thriving population and industry, comparable to Chicago, New York, and San Francisco. However, what sets these cities apart is their exceptional public transportation systems. Atlanta cannot ascend to an even more fantastic city without a reliable and well-used transportation system.
Insight
This rebrand for MARTA revitalizes its digital and physical presence. By modernizing its digital interface and physical indicators, MARTA will bridge the gap between the suburbs and the city, fostering a stronger sense of connectivity and community for all passengers. The goal is to create a transportation system that people will use daily and that will enhance, not hinder, their day.
Overview
Putting the people first
The new app is evolving navigation by making it more personal, ensuring that every journey is tailored to the individual needs and preferences of the user.
Branded Transportation
Clearer Signs, Smoother Rides
The introduction of new digital signs brings a new level of clarity to transportation, ensuring travelers can easily navigate Atlanta's routes and schedules with precision.
These ads acknowledge the existing lack of trust in the relationship between the people of Atlanta and MARTA. However, they also boldly declare MARTA's commitment to transparency and improvement. By showcasing MARTA's willingness to learn, listen, and change, the ads aim to rebuild trust and demonstrate a genuine dedication to serving the community better.
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