keeping culture and community alive.
Juba
Healthy Soul Food I Packaging
Naming, Logo, Art Direction, Packaging, Copywriting, Advertising, Website, Brand Identity
Scope
Soul food is deeply rooted in African American culture, deriving from times of slavery. Slaves had few food options, so they worked with what they had. Their food was often made with scraps and needed more nutritional value. The result was delicious, meaningful food. However, traditional soul food recipes are often high in fat, sugar, and sodium, which can contribute to health issues such as obesity, diabetes, and heart disease.
Insight
Juba provides a line of ingredients to assist the black community in making healthy soul food. People can keep and revise family recipes while making them healthier and just as delicious.
Overview
All the flavor you need for one pan in one packet.
Juba offers seasoning packets for some staple soul foods providing perfectly portioned blends
Keeping families and their recipes alive.
Juba also offers a recipe book for those looking to expand beyond family recipes.
Advertisements
As a home chef, the supposed shortcut to great food might appear to be adding more butter, salt, sugar, and the like. However, this is not necessarily the case. You can achieve equally delicious results by making simple substitutions. Our brand's advertising aims to demonstrate that by using Juba products as substitutes for certain additives, you can recreate the amazing flavors you grew up with.