because men deserve flowers too.

Beaux

Floral Cologne I Packaging

Naming, Logo, Art Direction, Packaging, Copywriting, Advertising, Website, Brand Identity

Scope

The original scents for the body were intended for and worn by all genders. The original cologne was made from flowers. At some point in society, we decided that scents would become gendered. This binary classification limits the expression for individuals, particularly men, by enforcing a narrow spectrum of scents.

Insight

This brand is a fragrance line for men that allows men to explore nontraditional “manly” smells, such as florals, fruits, and sweets. The brand encourages men to step beyond woods and whiskey and incorporate scent into their daily style.

Overview

These ads are designed to empower men to embrace the beauty of floral scents traditionally associated with femininity, encouraging them to confidently explore and enjoy a wider range of fragrances. By challenging stereotypes and promoting self-expression, Beaux aims to redefine what it means to smell masculine.

where boldness meets botanicals

It's unfortunate that some men have never received flowers until their funeral, but Beaux aims to change that by offering a unique way to experience the essence of flowers through scent, celebrating them today.

defy aroma expectations

Beaux offers a diverse range of floral scents, featuring prominent notes of orchid, lily, rose, daisy, and jasmine.

stop and smell the samples

For the man who doesn't know just yet what type of floral fella he is, Beaux offers sample sizes and detailed scent cards to help him discover his perfect scent profile.