proving cheerleading is a real sport.
PCL
Professional Cheerleading League I Branding
Naming, Logo, Art Direction, Copywriting, Advertising, Publication Design, Brand Identity
Scope
A recent poll found that only 60% of people think cheerleading is a sport. This is discernable as some people compete from age six until they graduate college. However, there are few professional options for a cheerleader after collegiate cheerleading.
Insight
Overview
The PCL an association that makes a professional sports league for cheerleading. Unlike being a dancer for a league such as the NFL, MLB, or NBA, the PCL spotlights cheerleading as the main event. The league presents the sport's athleticism and proves cheerleading is a real sport.
Brand Guide Book
Advertisements
These advertisements showcase the incredible athleticism and skill of cheerleaders by contrasting them with well-known athletes. They aim to highlight the unique abilities and talents required in cheerleading, emphasizing that it is a sport that demands strength, agility, and precision.
