Designer currently based in Atlanta.
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Love, Marta
Atlanta Transportation SystemIf there’s one thing ATL natives can all agree on, it’s that the wings are bomb and the traffic is horrific. MARTA says it’s time to ditch that toxic relationship; public transportation is your new boo. It's been a rough ride, but MARTA’s is better, faster, and ready to treat you right. This campaign and brand refresh invites Atlanta to break up with traffic and fall back in love with Marta.
Scope:
Naming, Logo, Art Direction, Packaging, Copywriting, Advertising, UX/UI, Website,
Brand Identity