Designer currently based in Atlanta.
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Marta Rebrand
Atlanta Transportation SystemOverview:
This rebrand for MARTA revitalizes its digital and physical presence. By modernizing its digital interface and physical indicators, MARTA will bridge the gap between the suburbs and the city, fostering a stronger sense of connectivity and community for all passengers.
The goal is to create a transportation system that people will use daily and that will enhance, not hinder, their day.
Scope:
Naming, Logo, Art Direction, Packaging, Copywriting, Advertising, UX/UI, Website,
Brand Identity